Mnemon Limited has announced an exciting expansion with the acquisition of online retailer TopBuy Australia. TopBuy will become a subsidiary of Mnemon’s DealsDirect Group, which includes Australia’s largest discount online department store, DealsDirect,
The move will see the addition of 200,000 active customers, greater efficiencies and scale between DealsDirect and TopBuy, with the synergies expected to deliver even better value, customer service and product range. In addition, TopBuy’s ability to ship directly from China to the customer’s door adds another level of convenience.
It’s the first acquisition for Mnemon since the reverse listing of DealsDirect in January this year.
TopBuy, which has annualised revenues of around $10m, was launched in 2007 with key strengths in branded consumer electronics, fashion and general merchandise. TopBuy co-founders Peter Xie and Michael Xie have created a robust sourcing infrastructure and will continue in key roles within senior management of TopBuy.
The acquisition of TopBuy is also expected to bring substantial cross-selling opportunities with Deals Direct and an inventory-light model aligned to the company’s strategic direction.